Fruit juice is often perceived as healthy.

That’s understandable, given that it is natural and has the word “fruit” in it.

However… what many people fail to realize is that fruit juice is also loaded with sugar.

In fact, fruit juice contains just as much sugar and calories as a sugary soft drink… and sometimes even more (1Trusted Source).

The small amounts of vitamins and antioxidants in the juice do not make up for the large amount of sugar.

Fruit Juice Isn’t Always What It Seems
Unfortunately, food and beverage manufacturers aren’t always honest about what is in their products.

The fruit juice you find at the supermarket may not be what you think it is… even if it’s labelled as “100% pure” and “not from concentrate.” After being squeezed from the fruit, the juice is usually stored in massive oxygen-depleted holding tanks for up to a year before it is packaged.

The main problem with this method is that it tends to remove most of the flavor, so the manufacturers need to add so-called “flavor packs” to the juice, to bring back the flavor that was lost during processing.

So even if you’re buying the highest quality juices at the supermarket, they are still far from their original state.

Some of the lowest quality ones don’t even resemble fresh-squeezed fruit juice at all… they are basically just fruit-flavored sugar water.

BOTTOM LINE:
Fruit juice isn’t always what it seems, even the higher quality types have gone through processing methods that remove the flavor, making it necessary to add “flavor packs” to bring them back to their original state.

Fruit Juice Contains Vitamins, Minerals and Antioxidants, But It Lacks Fiber and Is Loaded With Sugar
Fruit juice is missing a lot of the stuff that makes whole fruit healthy.

Orange juice, for example, does contain Vitamin C and is a decent source of folate, potassium and Vitamin B1 (2).

It also contains antioxidants, some of which can increase the antioxidant value of the blood (3Trusted Source, 4Trusted Source).

But calorie for calorie (or sugar gram for sugar gram), it is nutritionally poor compared to whole oranges and other plant foods like vegetables (5Trusted Source).

The main problem is this… fruit juice contains no fiber and is very high in sugar.

Take a look at the breakdown for a 12 ounce (350 ml) portion of Coca Cola and apple juice:

Coca Cola: 140 calories and 40 grams of sugar (10 teaspoons)
Apple juice: 165 calories and 39 grams of sugar (9.8 teaspoons)
This is the ugly truth about fruit juice… most types contain a similar amount of sugar as a sugar-sweetened beverage, sometimes with even more total calories!